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90-Day CRO Growth Sprints

We turn existing traffic into measurable business growth.

The Funnel Lab is a boutique conversion rate optimization agency focused on experimentation, personalization, SEO, landing pages, customer journey optimization, and full-funnel growth strategy. We help businesses uncover hidden opportunities throughout the customer journey and build structured 90-day optimization roadmaps designed to increase conversions, revenue, engagement, and customer retention.

Research
Funnel Audits & Analytics Reviews
Experimentation
Ongoing A/B Testing & Optimization
Personalization
Tailored Experiences By Audience Segment
Included In Every Sprint
✓ KPI Roadmaps
✓ SEO Insights
✓ Landing Pages
✓ Reporting
✓ Heatmaps
✓ User Journeys
✓ Retention
✓ CRO Strategy
Our Optimization Framework

Built for continuous growth, experimentation, and measurable revenue impact.

Every 90-day sprint combines CRO strategy, experimentation, personalization, analytics, SEO, landing page optimization, and reporting into one scalable growth system designed around measurable KPI improvements.

🔍
01

Discover

We analyze how users currently interact with your funnel to uncover friction points, conversion blockers, missed opportunities, and behavioural insights affecting growth.

Analytics & KPI benchmarking
Funnel & customer journey mapping
Heatmaps & session recordings
SEO & acquisition reviews
📊
02

Prioritize

We transform insights into a structured optimization roadmap focused on the highest-impact opportunities aligned to your conversion goals and business KPIs.

90-day optimization roadmap
KPI forecasting & prioritization
CRO hypothesis planning
Landing page & personalization strategy
🧪
03

Experiment

We validate ideas through continuous experimentation designed to improve conversions, engagement, retention, customer experience, and revenue performance.

A/B testing implementation
CTA & messaging experiments
Personalized user journeys
Funnel & checkout optimization
🚀
04

Scale

Optimization is ongoing. We continuously analyze performance, scale successful experiments, refine future hypotheses, and expand growth opportunities across the funnel.

KPI & conversion tracking
Bi-weekly reporting & insights
Revenue opportunity expansion
Continuous optimization planning
What’s Included

Built around continuous optimization and measurable growth.

Every Funnel Lab engagement combines experimentation, analytics, personalization, SEO, and customer journey optimization into one integrated growth strategy designed to improve conversions and long-term business performance.

✓ CRO Audits
✓ A/B Testing
✓ Personalization
✓ KPI Roadmaps
✓ Landing Pages
✓ Funnel Strategy
✓ SEO Reviews
✓ Email Nurturing
✓ Retention Strategy
✓ Heatmap Analysis
✓ Reporting
✓ Revenue Optimization
Let’s Optimize Your Funnel

More traffic isn’t always the answer. Better conversion journeys are.

Let’s uncover the hidden conversion opportunities, friction points, personalization gaps, and customer journey improvements preventing your funnel from reaching its full growth potential.

🔬

CRO Strategy & Funnel Audits

We conduct comprehensive funnel audits to uncover friction points, usability issues, drop-off patterns, audience behaviour, messaging gaps, and hidden conversion opportunities across your website and digital ecosystem. CRO audits help businesses identify the specific issues preventing visitors from converting. :contentReference[oaicite:2]{index=2}

✓ Analytics reviews & KPI analysis
✓ Funnel mapping & customer journey reviews
✓ Heatmaps & session recording analysis
✓ Competitor & market reviews
✓ UX & usability recommendations
✓ Conversion opportunity prioritization
🧪

A/B Testing & Experimentation

We build structured experimentation roadmaps focused on validating ideas with data rather than assumptions. Every test is designed to reduce friction, improve customer experience, and increase measurable business outcomes. Structured A/B testing is considered one of the most important components of modern conversion optimization. :contentReference[oaicite:3]{index=3}

✓ Minimum 2 A/B tests per month
✓ CTA & messaging experiments
✓ Landing page testing
✓ Offer & pricing experiments
✓ User journey optimization
✓ Reporting & performance reviews
🎯

Personalization

Most websites speak to every visitor the same way. We help businesses personalize experiences by traffic source, audience segment, user intent, location, and behaviour so visitors receive more relevant messaging and experiences. Effective personalization strategies are driven by experimentation and validation.

✓ Audience segmentation
✓ Dynamic messaging strategies
✓ Personalized landing experiences
✓ Behavioral targeting
✓ Email personalization opportunities
✓ Personalized funnel journeys
📈

SEO & Acquisition Optimization

Traffic quality matters just as much as conversion strategy. We review SEO opportunities, search visibility, landing page alignment, keyword intent, and acquisition journeys to ensure your traffic sources connect with the right conversion experiences. SEO and conversion optimization should work together to maximize growth. :contentReference[oaicite:5]{index=5}

✓ SEO opportunity reviews
✓ Keyword intent analysis
✓ Landing page alignment
✓ Conversion-focused content improvements
✓ Paid media funnel reviews
✓ Organic growth recommendations
✉️

Email Nurturing & Retention

Growth doesn’t stop after the first conversion. We help businesses improve retention, loyalty, and customer lifetime value through nurturing journeys, abandoned cart flows, post-purchase opportunities, and customer lifecycle optimization.

✓ Email nurture optimization
✓ Retention journey reviews
✓ Loyalty & repeat purchase opportunities
✓ Cart abandonment optimization
✓ Lifecycle messaging
✓ Retention-focused KPI tracking
Reporting & Performance

Continuous optimization with measurable KPI tracking.

Every sprint includes ongoing reporting, KPI reviews, experiment analysis, and performance recommendations designed to create continuous momentum and measurable business growth.

✓ Bi-weekly reporting
✓ KPI tracking & forecasting
✓ Experiment analysis
✓ Performance summaries
✓ Roadmap prioritization
✓ Next-step optimization plans

Audit

01

Data & Analytics

  • ✓ Data validation
  • ✓ Analytics deep dive
  • ✓ Full funnel breakdown
  • ✓ KPI and conversion tracking review
02

Customer Behaviour

  • ✓ Customer journey breakdown
  • ✓ User polls and surveys
  • ✓ Heatmaps and session replays
  • ✓ Friction point discovery
03

Marketing Review

  • ✓ SEO review
  • ✓ Paid media review
  • ✓ Competitor review
  • ✓ Content mapping
Your final deliverable

A prioritized CRO strategy and roadmap.

After the audit, you receive a clear optimization plan outlining what to fix, what to test, where revenue is being lost, and which opportunities should be prioritized first.

  • ✓ Heuristic analysis
  • ✓ CRO opportunity scoring
  • ✓ Test and personalization ideas
  • ✓ 90-day optimization roadmap

Unique CRO Pricing Model

Built to align with your growth — not agency hours.

The Funnel Lab uses a performance-aligned pricing structure: a predictable monthly retainer to keep optimization moving, plus a success-based bonus reviewed every 90 days when measurable growth is created.

1

Low Monthly Fee

A consistent monthly retainer supports strategy, testing, personalization, reporting, and ongoing funnel improvements without bloated agency costs.

90-Day Review
2

Performance Bonus

After each 90-day optimization sprint, performance is reviewed. When CRO creates measurable uplift, The Funnel Lab earns a bonus based on the results achieved.

3

Aligned Incentives

Instead of billing by hours or selling bigger retainers, the model rewards better conversion outcomes, revenue growth, and smarter funnel performance.

Why this pricing structure is different

Most agencies charge more when more work is added. The Funnel Lab focuses on what matters most: finding growth opportunities, launching tests, improving customer journeys, and creating measurable business impact.

No hourly tracking The focus stays on outcomes, not timesheets.
90-day sprints Clear cycles for strategy, testing, learning, and growth.
Lower upfront risk Start with a leaner monthly fee instead of a heavy retainer.
Growth shared The bonus is earned when performance improves.
Simple Breakdown
Monthly Retainer Predictable
Optimization Cycle 90 Days
Bonus Trigger Growth
You only pay more when the work performs.

This keeps The Funnel Lab accountable to conversion lift, revenue impact, and long-term customer growth.

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About Us

The Funnel Lab is a boutique conversion rate optimization (CRO) agency that wants to help your business reach its full potential. 

  • cro@thefunnellab.com

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