CRO Audit
What is a CRO Audit?
What is a CRO Audit?
A conversion rate optimization (CRO) audit evaluates a website’s effectiveness in converting visitors into customers or achieving desired actions (e.g. leads, sales, signups).
During a CRO audit, you can examine various aspects of your website, such as its design, user experience, navigation, content, and sales funnels. The goal is to identify potential barriers and painpoints to conversion rates and recommend strategic improvements to improve the overall process.
Breaking down what to expect with our Audit
A CRO audit should be a regular practice for any business looking to improve its online performance. The Funnel Lab scrutinized every aspect of your funnel over a four-week period to better understand your customers, their journeys, competitors, and any conversion barriers.
Days 1-3
- Free Consultation
- Data Set Up
- Data Validation
- Social Media Set Up
Days 4-10
- Analytic Review
- Heatmap Analysis
- Session Recording Analysis
- Competitor Analysis
- SEO Review
Days 10-20
- Online Polling
- Surveys
- Customer Testimonial Review
- Segmented Customer Journeys
- Social Media and Paid Media Analysis
Days 20-30
- Identification of gaps, painpoints and barriers
- Hypothesis build
- CRO Strategy
- Meet & Review Audit
Audit
- Data Validation
- Analytic Deep Dive
- SEO Review
- Competitor Review
- Customer Behviour and Journey Breakdown
- Full Funnel Breakdown
- User Polls and Surveys
- Heatmapping and Session Replays
- Heuristic Analysis
- Content Mapping
- Paid Media Review
- CRO Strategy and Roadmap
About Us
The Funnel Lab is a boutique conversion rate optimization (CRO) agency that wants to help your business reach its full potential.
- cro@thefunnellab.com
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